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Logos are the face of a company. It is frequently the first impression of a business- in a way, it communicates to people with its design, overall aesthetic, and if it's good, can stick in the memory. I am currently in the beginning stages of starting my own company (!!) and have been working on the logo. Do I go hand-drawn? Crisp and simply designed? Colorful or black & white? Thanks to the Internet and a large array of excellent designers, there is plenty of inspiration- now let's hope I succeed at creating a great one.
Sources (from top to bottom): Simon Walker, Watts Design, Folke Army, Boheem, RoAndCo, Anagrama, Dan Cassaro, Creative Device Collaborative, Taylor Thomas, and Shierly Dewi.